Speed Racer’s Huge Opening
Feb 1st, 2008 | By andy | Category: Movie
Warner Bros.’ Speed Racer, opening in theaters on May 9, is targeting a G rating, reports Variety. Because of this, the studio has been able to enlist a lengthy lineup of promotional partners that will pony up at least $80 million in additional marketing support around the film…..
…..The marketing line-up includes:
- General Mills stamping Speed [...]