
Warner Bros.’ Speed Racer, opening in theaters on May 9, is targeting a G rating, reports Variety. Because of this, the studio has been able to enlist a lengthy lineup of promotional partners that will pony up at least $80 million in additional marketing support around the film…..
…..The marketing line-up includes:
- General Mills stamping Speed Racer imagery on packaging of its cereals and other brands like Betty Crocker cookie mixes, Old El Paso Mexican foods and Fruit Gushers.
- LEGO creating four playsets based around the film.
- Target, which rarely does film promotions, coming aboard as the pic’s official retail partner and, in addition to in-store ads and circulars, offering a gift card that enables consumers to access exclusive footage from the film;
- Puma designing Speed Racer-themed shoes;
- McDonald’s offering separate Happy Meals for boys and girls.
- Overseas, Japanese tiremaker Yokohama Rubber Co. and auto parts retailer Autobacs, as well as Brazilian oil company Petrobras and Mexican snack-food maker Bimbo, among others, will also push the pic through ads and other tie-ins……
(comingsoon.net)
Is this a good marketing tactic by Warner Brothers? I think so. They will open up the huge market if they open the movie with a ‘G’ rating. However, will this be a good thing for older audience? I doubt it. The movie might suck with all the ‘violence’ taken out. However, this should be great for all of the Korean actors in this movie. What do you think?
clari 11:26 pm on August 27, 2008 Permalink |
the girl in pink is HK singer/actres Kelly Chen
the girl in bright yellow in China singer/actress Hanxue
both are hot in China
Rain looks great!
claris last blog post..老外对奥运开幕式上两个女孩对口型并不介意
Chao 4:33 pm on August 28, 2008 Permalink |
It was awesome. I’ll definitely buy the DVD of the closing ceremony.
Zippy Zach 5:56 pm on August 28, 2008 Permalink |
That title is a little confusing. Anyway, Korea seemed to be pretty well represented. There was that Korean who won the silver in swimming. The closing ceremonies were good, but they seemed a little gimmicky in comparison to the open ceremonies. Maybe that’s just me.
sollee 12:37 am on August 30, 2008 Permalink |
Nice post andy^^
CHUCKESS 9:19 pm on August 30, 2008 Permalink |
You are right, This is new info, Thanks for sharing…
UptakeInOH 11:22 pm on September 1, 2008 Permalink |
Yes, that was the Korean silver medalist in swimming. Quite the hottie.
The general sentiment seems to be that the opening ceremonies were better than the closing. I didn’t catch either, so I’m just relaying the conversations I’ve been privy to.
Sexy Gifs 12:23 am on September 2, 2008 Permalink |
Nice read ty
kouji 8:28 am on September 4, 2008 Permalink |
the ladies flanking him seem to be pretty hot. :O
GOLD MINE 8:28 am on September 5, 2008 Permalink |
Good point, this is what I am looking for… Greate job.
Mr Article 1:55 pm on September 8, 2008 Permalink |
Nice post… Man, those girls are hotties! I’m trying not to drool here…
Bernhard 3:39 pm on September 8, 2008 Permalink |
Occasionally I look here by and read the interesting and well written contributions. Today I would like to leave gladly a greeting from Thuringia in Germany!
jobob 4:56 pm on September 10, 2008 Permalink |
that Korean won both a gold and silver in swimming
La Jolla California 5:24 pm on September 12, 2008 Permalink |
Great post! they are really good. Go! Asian people!
Forum 8:17 pm on September 13, 2008 Permalink |
Thanks
SEO Company 5:31 am on September 16, 2008 Permalink |
Nice Post. Thanks for sharing with us.
jake roberts 1:49 pm on September 26, 2008 Permalink |
they sure are skinny, thanks for the photos
jake robertss last blog post..Houston Medical Center Apartments
andrew in houston 1:50 pm on September 26, 2008 Permalink |
they look like they are ready to party
Kevin 7:14 am on October 3, 2008 Permalink |
These girls are skinny, but they sure know how to party
Kevins last blog post..Marketing at Low Cost or No Cost
Djembe Drums 2:19 pm on October 31, 2008 Permalink |
I didn’t mind those that sang but what was the deal with Jackie Chan coming up and singing? I found that to be very weird. He should’ve been doing kicks and punches and his own stunts on stage. That would’ve been more entertaining!
Caravaggio 12:58 am on November 29, 2008 Permalink |
good to see that, the one in the right is called kathy chen from Hongkong. in the left i don’t know,
bodybuilding store 4:52 pm on December 8, 2008 Permalink |
Wow girl in yellow very pretty.