Speed Racer’s Huge Opening
Feb 1st, 2008 | By andy | Category: Movie
Warner Bros.’ Speed Racer, opening in theaters on May 9, is targeting a G rating, reports Variety. Because of this, the studio has been able to enlist a lengthy lineup of promotional partners that will pony up at least $80 million in additional marketing support around the film…..
…..The marketing line-up includes:
- General Mills stamping Speed Racer imagery on packaging of its cereals and other brands like Betty Crocker cookie mixes, Old El Paso Mexican foods and Fruit Gushers.
- LEGO creating four playsets based around the film.
- Target, which rarely does film promotions, coming aboard as the pic’s official retail partner and, in addition to in-store ads and circulars, offering a gift card that enables consumers to access exclusive footage from the film;
- Puma designing Speed Racer-themed shoes;
- McDonald’s offering separate Happy Meals for boys and girls.
- Overseas, Japanese tiremaker Yokohama Rubber Co. and auto parts retailer Autobacs, as well as Brazilian oil company Petrobras and Mexican snack-food maker Bimbo, among others, will also push the pic through ads and other tie-ins……
Is this a good marketing tactic by Warner Brothers? I think so. They will open up the huge market if they open the movie with a ‘G’ rating. However, will this be a good thing for older audience? I doubt it. The movie might suck with all the ‘violence’ taken out. However, this should be great for all of the Korean actors in this movie. What do you think?
It will be good for older people to watch this movie to spice and speed up their lives a little bit..hehe..but kidding aside.. hope it won’t be too violent if they wanted to have a G rating..
IMO, I don’t think Speed Racer ever had the type of violence that warranted a PG rating, so I think the WBros are staying true to the cartoon in that sense.
[...] post by :: ZR5 Asian News :: Share and Enjoy: These icons link to social bookmarking sites where readers can share and [...]
This is looking like it is going to be great.
I agree with you on the G rating.
I guess we can only hope for the best.